BackMarket Atlasby BevGenie, home

Pick anything. See what goes with it.

A drink, a kind of person or a place: the other two light up.

You pickedBourbon+ tap a person or a place to read the two together

Based on Iowa; its group checked in Pennsylvania · Iowa, 99 counties, Oct 2025 to Sep 2026 · Census ACS 2024 5-year

1

Drinks (47)

places rankedplaces not ranked yet (Census only)

$ of every $100 spent on spirits in Iowa

RTD

Other spirits

2

People (55)

where the measure is lowestwhere highestIowa overall $9.61$ of every $100, $7 to $12

Goes with bourbon

+ 20 more

Goes against bourbon

+ 14 more

3

Places

Where bourbon fits, of the 44 US metro areas with 1M+ adults 21+

Based on Iowa; its group checked in Pennsylvania

Ranked by how closely each place’s people match the Iowa counties where bourbon sales make up a bigger share of spirits sales. Not a sales figure.

An association between places, not a cause or a sales forecast.

12345

Most of these metros are unlike any Iowa county; read the order as a rough guide.

  1. 11.5M adults 21+ · 58.4% professional jobs1st of 44 large metros
  2. 23.6M adults 21+ · 55.5% professional jobs2nd of 44 large metros
  3. 34.7M adults 21+ · 57.6% professional jobs3rd of 44 large metros
  4. 41.1M adults 21+ · 54.5% professional jobs4th of 44 large metros
  5. 53.8M adults 21+ · 54.5% professional jobs5th of 44 large metros

Bourbon picked. 18 people measures firm, 26 early signals. Map shows the 44 US metro areas with 1M+ adults 21+.

Every answer

Drinks

Places (by state)

Kinds of people