All markets/Minnesota4.2M adults 21+
Minnesota sits near the middle for most spirits; bottled-in-bond bourbon and bourbon rank highest.
Based on Iowa; its group checked in Pennsylvania. Compared with the 50 states and DC.
How to read this
Each score: how closely Minnesota’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks Minnesota among 51 states for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where Minnesota ranks among the 51 states for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual state = the middle of the 50 states and DC.
Tap a bar: the book follows.
Leans in
Tied with: RTD Cocktails
Leans away from
- American LiqueursHigher income per person than the usual state: $48,238 against $42,502.44thof 51 states
- Schnapps, AmericanHigher income per person than the usual state: $48,238 against $42,502.41stof 51 states
- Tennessee WhiskeyMore bachelor's degrees than the usual state: 39.4% against 34.6%.40thof 51 states
Tied with: Liqueurs and Cordials
Minnesota on the map
Minnesota and its 9 metro areas; tap one to open it.
Did you know?
4thof 51 statesMinnesota is among the 4 states where adults whose top degree is a bachelor's are most common: 25.6% here, usual 21.9%.
Metros in Minnesota (9)
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.