All categories/Agave/Who buys 100% agave tequila?
100% agave tequila takes a bigger share of spirits sales where renting is most common: nearly 3 times as much in Iowa.
Solid: seen across Iowa’s 99 counties; agave checked in Pennsylvania’s 67.
How to read this
Ranked by how closely each place’s people match the Iowa counties where 100% agave tequila sales make up a bigger share of spirits sales. Not a sales figure.
Places: Based on Iowa; its group checked in Pennsylvania.
A hollow dot on the map is a place unlike any Iowa county; its rank is a best estimate.
The dollars: 100% agave tequila’s share of spirits dollars in the Iowa counties that hold the top and the bottom quarter of adults on the measure, written as dollars of every $100.
An association between places, not a cause or a sales forecast.
Of every $100 spent on spirits
Of every $100 spent on spirits in Iowa, what goes to 100% agave tequila
Who are these two groups?
Lowest home ownership: the 4 Iowa counties that hold the quarter of adults where renting is most common, 67.3% or less, among them Polk, Johnson and Black Hawk. Highest home ownership: the 55 counties at 76.1% or more.
Other people 100% agave tequila goes with, and against
where the measure is lowestwhere highestIowa overall $7.70$ of every $100, $3 to $10
+ 4 more
+ 16 more
Tap a row: the dollars, the list and the map follow.
Where 100% agave tequila fits, of the 44 US metro areas with 1M+ adults 21+
Most of these metros are unlike any Iowa county; read the order as a rough guide.
- 1Los Angeles, CA1st of 44 large metros
- 2New York, NY2nd of 44 large metros
- 3San Francisco, CA3rd of 44 large metros
- 4San Jose, CA4th of 44 large metros
- 5San Diego, CA5th of 44 large metros
Tap a dot or a row to see a place.
What this means for you
Supplier
Look first at markets with fewer homeowners than the usual metro (67.6%). Among the top-ranked large metros that do: Los Angeles 48.4%, New York 51.5%, San Francisco 55.5%.
Distributor
The ranked markets are those whose people look most like the Iowa counties where 100% agave tequila sales make up more of agave sales. Iowa sales only; an association between places, not a cause or a sales forecast.
Did you know?
$32.2M$32.2M of 100% agave tequila sold in Iowa in 12 months (Oct 2025 to Sep 2026).
Agave’s $10.21 of every $100
@@CH:j149@@Each style links to its own answer.
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Related
What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.
How the dollars are made: the category’s share of spirits dollars in the Iowa counties that hold the top quarter and the bottom quarter of adults on a measure, written as dollars of every $100.