BackMarket Atlasby BevGenie, home
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Market Atlas

Which category?

47 categories. The line in each tile is about who buys it; “Early signal”: not firm yet. Dashed border: places not ranked yet (Census only).

Whiskey $32.31 of every $100 in Iowa

Whiskey$32.31 of every $100Bigger share where adults whose top degree is a bachelor's are most commonCanadian Whisky$11.07 of every $100Bigger share in the most rural countiesBourbon$9.61 of every $100Bigger share where professional jobs are most commonTennessee Whiskey$3.63 of every $100Bigger share where income per person is lowestBlended American Whiskey$2.38 of every $100Early signalIrish Whiskey$2.04 of every $100Early signalBlended Scotch$1.20 of every $100Early signalRye Whiskey$0.75 of every $100Bigger share where income per person is highestSingle Malt Scotch$0.71 of every $100Early signalSingle Barrel Bourbon$0.49 of every $100Bigger share where income per person is highestBottled-in-Bond Bourbon$0.41 of every $100Bigger share where households earning $100k+ are most common

Vodka $21.43 of every $100 in Iowa

Vodka$21.43 of every $100Bigger share where the median age is highestAmerican Vodka$15.32 of every $100Bigger share where home ownership is highestImported Vodka$2.82 of every $100Early signalFlavored Vodka, American$2.51 of every $100Bigger share where married-couple households are least commonFlavored Vodka, Imported$0.78 of every $100Early signal

Agave $10.21 of every $100 in Iowa

Tequila and Mezcal$10.21 of every $100Bigger share where renting is most common100% Agave Tequila$7.70 of every $100Bigger share where renting is most commonMixto Tequila$2.39 of every $100Bigger share where households earning $200k+ are least commonMezcal$0.11 of every $100Early signal

Rum $7.98 of every $100 in Iowa

Rum$7.98 of every $100Bigger share where women earning $75k+ are least commonSpiced Rum$4.92 of every $100Bigger share where women earning $75k+ are least commonFlavored Rum$1.45 of every $100Early signalWhite Rum$1.18 of every $100Early signalAged and Dark Rum$0.22 of every $100Early signalGold Rum$0.21 of every $100Early signal

Gin $2.13 of every $100 in Iowa

Gin$2.13 of every $100Bigger share where income per person is highestImported Dry Gin$1.12 of every $100Bigger share where degrees are most commonAmerican Dry Gin$0.66 of every $100Early signalFlavored Gin$0.34 of every $100Early signal

Brandy $2.82 of every $100 in Iowa

Brandy and Cognac$2.82 of every $100Bigger share where women earning $75k+ are least commonCognac and Imported Brandy$1.89 of every $100Bigger share where professional jobs are least commonAmerican Brandy$0.93 of every $100Early signal

Liqueurs $16.19 of every $100 in Iowa

Liqueurs and Cordials$16.19 of every $100Early signalWhiskey Liqueur$6.40 of every $100Early signalImported Liqueurs$2.72 of every $100Early signalSchnapps, American$2.13 of every $100Early signalCream Liqueur$1.60 of every $100Early signalSchnapps, Imported$1.43 of every $100Early signalAmerican Liqueurs$1.20 of every $100Early signalCoffee Liqueur$0.53 of every $100Early signalTriple Sec$0.19 of every $100Early signal

RTD $2.08 of every $100 in Iowa

RTD Cocktails$2.08 of every $100Early signal

Other spirits

Imported Specialty Spirits$0.71 of every $100Early signalFlavored Grain Spirits$0.56 of every $100Early signalAmerican Specialty Spirits$0.19 of every $100Early signalGrain Neutral Spirits$0.11 of every $100Early signal