All categories/Whiskey/Who buys Irish whiskey?
Irish whiskey fits best in San Francisco, San Jose and New York.
Who buys it is an early signal only.
Places: Based on Iowa; its group checked in Pennsylvania.
How to read this
Ranked by how closely each place’s people match the Iowa counties where Irish whiskey sales make up a bigger share of spirits sales. Not a sales figure.
A hollow dot on the map is a place unlike any Iowa county; its rank is a best estimate.
An association between places, not a cause or a sales forecast.
Of every $100 spent on spirits
$2.04
of every $100 spent on spirits in Iowa goes to Irish whiskey
Whiskey’s $32.31 of every $100, by style
Who buys it: an early signal, not firm yet
Other people Irish whiskey goes with, and against
+ 12 more
+ 1 more
Tap a row: the dollars, the list and the map follow.
Where Irish whiskey fits, of the 44 US metro areas with 1M+ adults 21+
Most of these metros are unlike any Iowa county; read the order as a rough guide.
- 1San Francisco, CA1st of 44 large metros
- 2San Jose, CA2nd of 44 large metros
- 3New York, NY3rd of 44 large metros
- 4Washington, DC4th of 44 large metros
- 5Boston, MA5th of 44 large metros
Tap a dot or a row to see a place.
What this means for you
Supplier
Start with the top-ranked large metros. The people pattern is not firm yet, so treat the order as a first list, not a finding.
Distributor
The ranked markets are those whose people look most like the Iowa counties where Irish whiskey sales make up more of whiskey sales. Iowa sales only; an association between places, not a cause or a sales forecast.
Did you know?
$8.5M$8.5M of Irish whiskey sold in Iowa in 12 months (Oct 2025 to Sep 2026).
Ask BevGenie. See where your own Irish whiskey over- and under-sells against this.
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Related
What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.
How the dollars are made: the category’s share of spirits dollars in the Iowa counties that hold the top quarter and the bottom quarter of adults on a measure, written as dollars of every $100.