All categories/Who buys vodka?
Vodka takes a bigger share of spirits sales where the median age is highest.
Solid: seen across Iowa’s 99 counties and checked in Pennsylvania’s 67.
How to read this
Ranked by how closely each place’s people match the Iowa counties where vodka sales make up a bigger share of spirits sales. Not a sales figure.
Places: Checked in Pennsylvania.
A hollow dot on the map is a place unlike any Iowa county; its rank is a best estimate.
An association between places, not a cause or a sales forecast.
Vodka is $21.43 of every $100 spent on spirits in Iowa. Its styles sell in different places.
Vodka takes a bigger share of spirits sales where the median age is highest. This shows once county size and density are allowed for, so there is no simple dollar picture.
Other people vodka goes with, and against
+ 10 more
+ 4 more
Tap a row: the dollars, the list and the map follow.
Where vodka fits, of the 44 US metro areas with 1M+ adults 21+
Most of these metros are unlike any Iowa county; read the order as a rough guide.
- 1San Francisco, CA1st of 44 large metros
- 2Boston, MA2nd of 44 large metros
- 3Washington, DC3rd of 44 large metros
- 4San Jose, CA4th of 44 large metros
- 5Tampa, FL5th of 44 large metros
Tap a dot or a row to see a place.
What this means for you
Supplier
Look first at markets with older median age than the usual metro (38.8 years). Among the top-ranked large metros that do: San Francisco 40.3 years, Boston 39.3 years, Tampa 42.2 years.
Distributor
The ranked markets are those whose people look most like the Iowa counties where vodka sales make up more of spirits sales. Iowa sales only; an association between places, not a cause or a sales forecast.
Did you know?
$89.6M$89.6M of vodka sold in Iowa in 12 months (Oct 2025 to Sep 2026).
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Related
What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.
How the dollars are made: the category’s share of spirits dollars in the Iowa counties that hold the top quarter and the bottom quarter of adults on a measure, written as dollars of every $100.