All categories/Rum/Who buys White rum?
White rum: the first places to look are West Virginia, Mississippi and Arkansas.
Who buys it is an early signal only.
Places: Census only, where the matching people live; not ranked yet.
How to read this
The places listed are where the people who match White rum in Iowa live, from the Census only; they are not ranked yet.
An association between places, not a cause or a sales forecast.
Of every $100 spent on spirits
$1.18
of every $100 spent on spirits in Iowa goes to White rum
Rum’s $7.98 of every $100, by style
Who buys it: an early signal, not firm yet
Other people White rum goes with, and against
+ 5 more
+ 11 more
Tap a row: the dollars, the list and the map follow.
Places with the most adults aged 25-44 (Census only)
Most of these states are unlike any Iowa county; read the order as a rough guide.
Tap a dot or a row to see a place.
What this means for you
Supplier
Start with the states listed here. The people pattern is not firm yet, so treat the order as a first list, not a finding.
Distributor
The places listed are where the people who match White rum in Iowa live (Census only); its places are not ranked yet. An association between places, not a cause or a sales forecast.
Did you know?
$4.9M$4.9M of White rum sold in Iowa in 12 months (Oct 2025 to Sep 2026).
Ask BevGenie. See where your own White rum over- and under-sells against this.
Free for 15 days. No credit card.
Related
What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.
How the dollars are made: the category’s share of spirits dollars in the Iowa counties that hold the top quarter and the bottom quarter of adults on a measure, written as dollars of every $100.