All categories/Rum/Who buys gold rum?
Gold rum: the first places to look are San Francisco, New York and Boston.
Who buys it is an early signal only.
Places: Census only, where the matching people live; not ranked yet.
How to read this
The places listed are where the people who match gold rum in Iowa live, from the Census only; they are not ranked yet.
An association between places, not a cause or a sales forecast.
Of every $100 spent on spirits
$0.21
of every $100 spent on spirits in Iowa goes to gold rum
Rum’s $7.98 of every $100, by style
Who buys it: an early signal, not firm yet
Other people gold rum goes with, and against
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Tap a row: the dollars, the list and the map follow.
Places with the most farming and mining jobs (Census only)
Most of these metros are unlike any Iowa county; read the order as a rough guide.
Tap a dot or a row to see a place.
Did you know?
$893k$893k of gold rum sold in Iowa in 12 months (Oct 2025 to Sep 2026).
What this means for you
Supplier
Start with the large metros listed here. The people pattern is not firm yet, so treat the order as a first list, not a finding.
Distributor
The places listed are where the people who match gold rum in Iowa live (Census only); its places are not ranked yet. An association between places, not a cause or a sales forecast.
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Related
What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.
How the dollars are made: the category’s share of spirits dollars in the Iowa counties that hold the top quarter and the bottom quarter of adults on a measure, written as dollars of every $100.