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55 Census measures of the people who live in each place, and the drinks that take a bigger or smaller share where they are common in Iowa. An association between places, not a cause or a sales forecast.
25 of 55 have a firm drink.
Age and sex 15
- Women 30-44Goes with BourbonHighest: Austin 16.4%
- Median ageGoes with VodkaHighest: Pittsburgh 42.8 years
- Men 21-29Early signals onlyHighest: San Diego 9.4%
- Men 30-44Early signals onlyHighest: Austin 17.8%
- Men 45-64Early signals onlyHighest: Raleigh 17.4%
- Men 65+Early signals onlyHighest: Pittsburgh 12.3%
- Women 21-29Early signals onlyHighest: Austin 9.0%
- Women 45-64Early signals onlyHighest: Atlanta 18.3%
- Women 65+Early signals onlyHighest: Pittsburgh 15.4%
- Adults 21-29Early signals onlyHighest: Austin 18.3%
- Adults 30-44Early signals onlyHighest: Austin 34.2%
- Adults 45-64Early signals onlyHighest: Atlanta 35.5%
- Adults 65+Early signals onlyHighest: Pittsburgh 27.7%
- Men, share of adultsEarly signals onlyHighest: San Jose 50.8%
- Adults 25-44Early signals onlyHighest: Austin 45.2%
Income 12
- Households under $25kGoes with Flavored Vodka, AmericanHighest: Cleveland 17.1%
- Households $100k-150kGoes with Bottled-in-Bond BourbonHighest: Minneapolis 20.1%
- Households $200k+Goes with Bourbon, WhiskeyHighest: San Jose 41.0%
- Households $100k+Goes with Bourbon, WhiskeyHighest: San Jose 68.2%
- Households $150k+Goes with Bourbon, WhiskeyHighest: San Jose 53.4%
- Median household incomeGoes with BourbonHighest: San Jose $162,105
- Income per personGoes with Bourbon, Single Barrel BourbonHighest: San Jose $79,110
- Income inequalityGoes against Canadian WhiskyHighest: New York 0.515
- Households $25k-50kEarly signals onlyHighest: Oklahoma City 19.0%
- Households $50k-75kEarly signals onlyHighest: Oklahoma City 17.5%
- Households $75k-100kEarly signals onlyHighest: Louisville 13.7%
- Households $150k-200kEarly signals onlyHighest: Washington 13.8%
Education 5
- High school or lessGoes with Brandy and CognacHighest: Riverside 44.5%
- Bachelor's onlyGoes with Bourbon, WhiskeyHighest: Austin 31.8%
- Graduate degreesGoes with BourbonHighest: San Jose 27.6%
- Bachelor's or higherGoes with Bourbon, WhiskeyHighest: San Jose 55.5%
- Some collegeEarly signals onlyHighest: Sacramento 32.5%
Earnings 5
- Men earning $75k+Goes with Bourbon, WhiskeyHighest: San Jose 56.5%
- Men earning $100k+Goes with Bourbon, WhiskeyHighest: San Jose 47.6%
- Women earning $75k+Goes with Bourbon, WhiskeyHighest: San Jose 42.7%
- Women earning $100k+Goes with BourbonHighest: San Jose 33.1%
- Men among earnersEarly signals onlyHighest: Denver 32.4%
Occupation 5
- Professional jobsGoes with Bourbon, WhiskeyHighest: San Jose 58.4%
- Production and transportGoes against Bourbon, WhiskeyHighest: Louisville 18.8%
- Service jobsEarly signals onlyHighest: Las Vegas 24.2%
- Sales and office jobsEarly signals onlyHighest: Jacksonville 23.0%
- Construction, farm jobsEarly signals onlyHighest: Riverside 10.6%
Industry 5
- Manufacturing jobsGoes with Rum, Spiced RumHighest: Detroit 19.2%
- Hospitality jobsEarly signals onlyHighest: Las Vegas 22.0%
- Professional servicesEarly signals onlyHighest: San Jose 22.7%
- Education, health jobsEarly signals onlyHighest: Boston 27.5%
- Farming and mining jobsEarly signals onlyHighest: Oklahoma City 2.5%