All markets/Mississippi2.1M adults 21+
Mississippi leans toward American liqueurs, schnapps, American and Tennessee whiskey.
Based on Iowa; its group checked in Pennsylvania. Compared with the 50 states and DC.
How to read this
Each score: how closely Mississippi’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks Mississippi among 51 states for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where Mississippi ranks among the 51 states for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual state = the middle of the 50 states and DC.
Tap a bar: the book follows.
Leans in
Leans away from
- Rye WhiskeyLower income per person than the usual state: $31,549 against $42,502.51stof 51 states
- Single Barrel BourbonMore households earning under $25k than the usual state: 23.1% against 14.4%.51stof 51 states
- BourbonFewer women earning $75k+ than the usual state: 11.3% against 18.2%.51stof 51 states
Mississippi on the map
Mississippi and its 4 metro areas; tap one to open it.
Did you know?
1stof 51 statesMississippi is the state where households earning under $25k are most common: 23.1% here, usual 14.4%.
Metros in Mississippi (4)
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.