All markets/West Virginia1.4M adults 21+
West Virginia leans toward American liqueurs, schnapps, American and Tennessee whiskey.
Based on Iowa; its group checked in Pennsylvania. Compared with the 50 states and DC.
How to read this
Each score: how closely West Virginia’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks West Virginia among 51 states for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where West Virginia ranks among the 51 states for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual state = the middle of the 50 states and DC.
Tap a bar: the book follows.
Leans in
Leans away from
- Single Malt ScotchMore adults with high school or less than the usual state: 50.0% against 35.7%.51stof 51 states
- Flavored GinMore households earning under $25k than the usual state: 21.1% against 14.4%.51stof 51 states
- RTD CocktailsFewer manufacturing jobs than the usual state: 8.0% against 9.7%.51stof 51 states
Tied with: Blended Scotch, Bottled-in-Bond Bourbon, Gin, RTD Cocktails
West Virginia on the map
West Virginia and its 10 metro areas; tap one to open it.
Did you know?
1stof 51 statesWest Virginia is the state where adults with high school or less are most common: 50.0% here, usual 35.7%.
Metros in West Virginia (10)
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.