All markets/Missouri4.6M adults 21+
Missouri sits near the middle for most spirits; schnapps, American and Tennessee whiskey rank highest.
Based on Iowa; its group checked in Pennsylvania. Compared with the 50 states and DC.
How to read this
Each score: how closely Missouri’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks Missouri among 51 states for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where Missouri ranks among the 51 states for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual state = the middle of the 50 states and DC.
Tap a bar: the book follows.
Missouri on the map
Missouri and its 8 metro areas; tap one to open it.
Did you know?
9thof 51 statesMissouri is among the 9 states where households earning $25k-50k are most common: 19.6% here, usual 17.7%.
Metros in Missouri (8)
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.