All categories/Who buys brandy and Cognac?
Brandy and Cognac takes a bigger share of spirits sales where women earning $75k+ are least common.
Solid: seen across Iowa’s 99 counties and checked in Pennsylvania’s 67.
How to read this
Ranked by how closely each place’s people match the Iowa counties where brandy and Cognac sales make up a bigger share of spirits sales. Not a sales figure.
Places: Checked in Pennsylvania.
A hollow dot on the map is a place unlike any Iowa county; its rank is a best estimate.
An association between places, not a cause or a sales forecast.
Brandy and Cognac is $2.82 of every $100 spent on spirits in Iowa. Its styles sell in different places.
Brandy and Cognac takes a bigger share of spirits sales where women earning $75k+ are least common. This shows once county size and density are allowed for, so there is no simple dollar picture.
Other people brandy and Cognac goes with, and against
+ 11 more
+ 19 more
Tap a row: the dollars, the list and the map follow.
Where brandy and Cognac fits, of the 44 US metro areas with 1M+ adults 21+
Most of these metros are unlike any Iowa county; read the order as a rough guide.
- 1Los Angeles, CA1st of 44 large metros
- 2Las Vegas, NV2nd of 44 large metros
- 3Orlando, FL3rd of 44 large metros
- 4New York, NY4th of 44 large metros
- 5Detroit, MI5th of 44 large metros
Tap a dot or a row to see a place.
Did you know?
$11.8M$11.8M of brandy and Cognac sold in Iowa in 12 months (Oct 2025 to Sep 2026).
What this means for you
Supplier
The top-ranked large metros, with their women earning $75k+ against the usual metro (15.5%): Los Angeles 27.4%, Las Vegas 18.3%, Orlando 16.9%.
Distributor
The ranked markets are those whose people look most like the Iowa counties where brandy and Cognac sales make up more of spirits sales. Iowa sales only; an association between places, not a cause or a sales forecast.
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Related
What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.
How the dollars are made: the category’s share of spirits dollars in the Iowa counties that hold the top quarter and the bottom quarter of adults on a measure, written as dollars of every $100.