All markets/Massachusetts5.4M adults 21+
Massachusetts leans toward aged and dark rum, bottled-in-bond bourbon and RTD cocktails.
Based on Iowa; its group checked in Pennsylvania. Compared with the 50 states and DC.
How to read this
Each score: how closely Massachusetts’ people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks Massachusetts among 51 states for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where Massachusetts ranks among the 51 states for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual state = the middle of the 50 states and DC.
Tap a bar: the book follows.
Leans in
Tied with: Irish Whiskey, Rye Whiskey, Single Malt Scotch, Vodka, Gin, Imported Dry Gin, RTD Cocktails
Leans away from
- Tennessee WhiskeyHigher income per person than the usual state: $57,896 against $42,502.50thof 51 states
- Canadian WhiskyMore women earning $75k+ than the usual state: 32.0% against 18.2%.50thof 51 states
- Schnapps, AmericanHigher income per person than the usual state: $57,896 against $42,502.50thof 51 states
Tied with: Liqueurs and Cordials
Massachusetts on the map
Massachusetts and its 7 metro areas; tap one to open it.
Did you know?
2ndlowest of 51 statesMassachusetts is among the 2 states where households earning $75k-100k are least common: 10.7% here, usual 13.0%.
Metros in Massachusetts (7)
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.