All markets/Pennsylvania9.8M adults 21+
Pennsylvania sits near the middle for most spirits; flavored vodka, imported and imported liqueurs rank highest.
Based on Iowa; its group checked in Pennsylvania. Compared with the 50 states and DC.
How to read this
Each score: how closely Pennsylvania’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks Pennsylvania among 51 states for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where Pennsylvania ranks among the 51 states for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual state = the middle of the 50 states and DC.
Tap a bar: the book follows.
Leans in
Leans away from
- Canadian WhiskyMore women earning $75k+ than the usual state: 21.1% against 18.2%.39thof 51 states
Pennsylvania on the map
Pennsylvania and its 16 metro areas; tap one to open it.
Did you know?
6thlowest of 51 statesPennsylvania is among the 6 states where adults with some college or an associate degree are least common: 24.0% here, usual 28.9%.
Metros in Pennsylvania (16)
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.