All categories/Liqueurs/Who buys American liqueurs?
American liqueurs fit best in Mississippi, West Virginia and Louisiana.
Who buys it is an early signal only.
Places: Based on Iowa; its group checked in Pennsylvania.
How to read this
Ranked by how closely each place’s people match the Iowa counties where American liqueurs sales make up a bigger share of spirits sales. Not a sales figure.
A hollow dot on the map is a place unlike any Iowa county; its rank is a best estimate.
An association between places, not a cause or a sales forecast.
Of every $100 spent on spirits
$1.20
of every $100 spent on spirits in Iowa goes to American liqueurs
Liqueurs’ $16.19 of every $100, by style
Who buys it: an early signal, not firm yet
Other people American liqueurs go with, and against
+ 6 more
+ 22 more
Tap a row: the dollars, the list and the map follow.
Where American liqueurs fits, of the 50 states and DC
2 of the 44 metros with 1M+ adults 21+ are in the top fifth for American liqueurs, so this opens on states.
Most of these states are unlike any Iowa county; read the order as a rough guide.
- 1Mississippi1st of 51 states
- 2West Virginia2nd of 51 states
- 3Louisiana3rd of 51 states
- 4Arkansas4th of 51 states
- 5Nevada5th of 51 states
Tap a dot or a row to see a place.
What this means for you
Supplier
Start with the top-ranked states. The people pattern is not firm yet, so treat the order as a first list, not a finding.
Distributor
The ranked markets are those whose people look most like the Iowa counties where American liqueurs sales make up more of liqueurs sales. Iowa sales only; an association between places, not a cause or a sales forecast.
Did you know?
$5.0M$5.0M of American liqueurs sold in Iowa in 12 months (Oct 2025 to Sep 2026).
Ask BevGenie. See where your own American liqueurs over- and under-sells against this.
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Related
What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.
How the dollars are made: the category’s share of spirits dollars in the Iowa counties that hold the top quarter and the bottom quarter of adults on a measure, written as dollars of every $100.