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Rye whiskey takes a bigger share of spirits sales where income per person is highest: about 2.2 times as much in Iowa.
Solid: seen across Iowa’s 99 counties; whiskey checked in Pennsylvania’s 67.
How to read this
Ranked by how closely each place’s people match the Iowa counties where rye whiskey sales make up a bigger share of spirits sales. Not a sales figure.
Places: Based on Iowa; its group checked in Pennsylvania.
A hollow dot on the map is a place unlike any Iowa county; its rank is a best estimate.
The dollars: Rye whiskey’s share of spirits dollars in the Iowa counties that hold the top and the bottom quarter of adults on the measure, written as dollars of every $100.
An association between places, not a cause or a sales forecast.
Of every $100 spent on spirits
Of every $100 spent on spirits in Iowa, what goes to rye whiskey
Who are these two groups?
Highest income per person: the 6 Iowa counties that hold the quarter of adults where income per person is highest, $43,849 or more, among them Polk, Scott and Johnson. Lowest income per person: the 41 counties at $37,478 or less.
Other people rye whiskey goes with, and against
where the measure is lowestwhere highestIowa overall $0.75$ of every $100, $0 to $1
+ 9 more
+ 6 more
Tap a row: the dollars, the list and the map follow.
Where rye whiskey fits, of the 44 US metro areas with 1M+ adults 21+
Most of these metros are unlike any Iowa county; read the order as a rough guide.
- 1San Jose, CA1st of 44 large metros
- 2San Francisco, CA2nd of 44 large metros
- 3Seattle, WA3rd of 44 large metros
- 4Boston, MA4th of 44 large metros
- 5New York, NY5th of 44 large metros
Tap a dot or a row to see a place.
What this means for you
Supplier
Look first at markets with higher income per person than the usual metro ($39,171). Among the top-ranked large metros that do: San Jose $79,110, San Francisco $74,355, Seattle $63,991.
Distributor
The ranked markets are those whose people look most like the Iowa counties where rye whiskey sales make up more of whiskey sales. Iowa sales only; an association between places, not a cause or a sales forecast.
Did you know?
$3.1M$3.1M of rye whiskey sold in Iowa in 12 months (Oct 2025 to Sep 2026).
Whiskey’s $32.31 of every $100
@@CH:j75@@Each style links to its own answer.
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Related
What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.
How the dollars are made: the category’s share of spirits dollars in the Iowa counties that hold the top quarter and the bottom quarter of adults on a measure, written as dollars of every $100.