All markets/Texas21.4M adults 21+
Texas sits near the middle for most spirits; blended Scotch and flavored gin rank highest.
Based on Iowa; its group checked in Pennsylvania. Compared with the 50 states and DC.
How to read this
Each score: how closely Texas’ people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks Texas among 51 states for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where Texas ranks among the 51 states for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual state = the middle of the 50 states and DC.
Tap a bar: the book follows.
Leans in
Leans away from
- Flavored RumMore adults aged 30-44 than the usual state: 30.2% against 26.5%.40thof 51 states
- Spiced RumMore professional services jobs than the usual state: 12.9% against 10.8%.39thof 51 states
Texas on the map
Texas and its 26 metro areas; tap one to open it.
Did you know?
3rdlowest of 51 statesTexas is among the 3 states where adults 65 and over are least common: 19.0% here, usual 23.8%.
Metros in Texas (26)
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.