All markets/New Jersey7.0M adults 21+
New Jersey leans toward flavored vodka, imported, mezcal and 100% agave tequila.
Based on Iowa; its group checked in Pennsylvania. Compared with the 50 states and DC.
How to read this
Each score: how closely New Jersey’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks New Jersey among 51 states for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where New Jersey ranks among the 51 states for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual state = the middle of the 50 states and DC.
Tap a bar: the book follows.
Leans in
Tied with: Tequila and Mezcal
Leans away from
- Canadian WhiskyMore women earning $75k+ than the usual state: 30.4% against 18.2%.49thof 51 states
- Whiskey LiqueurHigher home values than the usual state: $454,385 against $303,307.48thof 51 states
- Tennessee WhiskeyHigher income per person than the usual state: $54,252 against $42,502.47thof 51 states
Tied with: Flavored Rum
New Jersey on the map
New Jersey and its 6 metro areas; tap one to open it.
Did you know?
3rdof 51 statesNew Jersey is among the 3 states where households earning $200k+ are most common: 21.6% here, usual 10.9%.
Metros in New Jersey (6)
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.