All markets/Oklahoma2.9M adults 21+

Oklahoma sits near the middle for most spirits; schnapps, American and Tennessee whiskey rank highest.

Based on Iowa; its group checked in Pennsylvania. Compared with the 50 states and DC.

How to read this

Each score: how closely Oklahoma’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.

Each row ranks Oklahoma among 51 states for one category. It does not compare categories with each other.

Beside each category is the Census measure the model leans on most for it here.

Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.

An association between places, not a cause or a sales forecast.

The whole book: 32 ranked categories

Show all 32Show the top 8 and bottom 3

Each dot is where Oklahoma ranks among the 51 states for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.

Who lives here

The usual state = the middle of the 50 states and DC.

Tap a bar: the book follows.

Leans in

Schnapps, American

of 51 states

Lower income per person than the usual state: $35,625 against $42,502.Tennessee Whiskey

of 51 states

Fewer men among earners than the usual state: 26.7% against 28.3%.American Liqueurs

of 51 states

Lower income per person than the usual state: $35,625 against $42,502.

Leans away from

Bottled-in-Bond BourbonFewer households earning $100k+ than the usual state: 30.5% against 37.7%.46thof 51 states
RTD CocktailsFewer manufacturing jobs than the usual state: 9.2% against 9.7%.45thof 51 states
BourbonMore adults aged 21-29 than the usual state: 17.0% against 16.0%.45thof 51 states

Tied with: Gin, RTD Cocktails

Oklahoma on the map

Oklahoma and its 5 metro areas; tap one to open it.

Did you know?

4thof 51 states

Oklahoma is among the 4 states where households earning $25k-50k are most common: 20.9% here, usual 17.7%.

Metros in Oklahoma (5)

Oklahoma City, OK Tulsa, OK Fort Smith, AR Lawton, OK Enid, OK

Explore Oklahoma live: every drink and every kind of person here

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What this rests on

County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.