All markets/Hawaii1.1M adults 21+
Hawaii leans toward American dry gin, imported dry gin and aged and dark rum.
Based on Iowa; its group checked in Pennsylvania. Compared with the 50 states and DC.
How to read this
Each score: how closely Hawaii’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks Hawaii among 51 states for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where Hawaii ranks among the 51 states for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual state = the middle of the 50 states and DC.
Tap a bar: the book follows.
Leans in
Tied with: Tequila and Mezcal
Leans away from
- Whiskey LiqueurHigher home values than the usual state: $839,112 against $303,307.50thof 51 states
- Schnapps, AmericanHigher income per person than the usual state: $46,005 against $42,502.39thof 51 states
Hawaii on the map
Hawaii and its 2 metro areas; tap one to open it.
Did you know?
2ndof 51 statesHawaii is among the 2 states where service jobs are most common: 21.9% here, usual 15.8%.
Metros in Hawaii (2)
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.