All categories/Whiskey/Who buys Tennessee whiskey?
Tennessee whiskey takes a bigger share of spirits sales where income per person is lowest.
Solid: seen across Iowa’s 99 counties; whiskey checked in Pennsylvania’s 67.
How to read this
Ranked by how closely each place’s people match the Iowa counties where Tennessee whiskey sales make up a bigger share of spirits sales. Not a sales figure.
Places: Based on Iowa; its group checked in Pennsylvania.
A hollow dot on the map is a place unlike any Iowa county; its rank is a best estimate.
An association between places, not a cause or a sales forecast.
Income per person
Tennessee whiskey takes a bigger share of spirits sales where income per person is lowest. This shows once county size and density are allowed for, so there is no simple dollar picture.
Other people Tennessee whiskey goes with, and against
where the measure is lowestwhere highestIowa overall $3.63$ of every $100, $2 to $5
+ 8 more
+ 10 more
Tap a row: the dollars, the list and the map follow.
Where Tennessee whiskey fits, of the 50 states and DC
0 of the 44 metros with 1M+ adults 21+ are in the top fifth for Tennessee whiskey, so this opens on states.
Most of these states are unlike any Iowa county; read the order as a rough guide.
- 1Mississippi1st of 51 states
- 2West Virginia2nd of 51 states
- 3Arkansas3rd of 51 states
- 4Louisiana4th of 51 states
- 5Alabama5th of 51 states
Tap a dot or a row to see a place.
Did you know?
$15.2M$15.2M of Tennessee whiskey sold in Iowa in 12 months (Oct 2025 to Sep 2026).
Whiskey’s $32.31 of every $100
@@CH:j46@@Each style links to its own answer.
What this means for you
Supplier
Look first at markets with lower income per person than the usual metro ($39,171). Among the top-ranked large metros that do: Riverside $36,450, San Antonio $38,365, Oklahoma City $39,077.
Distributor
The ranked markets are those whose people look most like the Iowa counties where Tennessee whiskey sales make up more of whiskey sales. Iowa sales only; an association between places, not a cause or a sales forecast.
Ask BevGenie. See where your own Tennessee whiskey over- and under-sells against this.
Free for 15 days. No credit card.
Related
What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.
How the dollars are made: the category’s share of spirits dollars in the Iowa counties that hold the top quarter and the bottom quarter of adults on a measure, written as dollars of every $100.