All markets/Indiana5.0M adults 21+
Indiana sits near the middle for most spirits; flavored rum and spiced rum rank highest.
Based on Iowa; its group checked in Pennsylvania. Compared with the 50 states and DC.
How to read this
Each score: how closely Indiana’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks Indiana among 51 states for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where Indiana ranks among the 51 states for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual state = the middle of the 50 states and DC.
Tap a bar: the book follows.
Leans in
Tied with: Liqueurs and Cordials
Leans away from
- BourbonMore adults aged 21-29 than the usual state: 16.5% against 16.0%.50thof 51 states
- Rye WhiskeyMore manufacturing jobs than the usual state: 18.0% against 9.7%.44thof 51 states
- Single Malt ScotchMore adults aged 21-29 than the usual state: 16.5% against 16.0%.42ndof 51 states
Indiana on the map
Indiana and its 15 metro areas; tap one to open it.
Did you know?
2ndof 51 statesIndiana is among the 2 states where manufacturing jobs are most common: 18.0% here, usual 9.7%.
Metros in Indiana (15)
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.