All markets/New York15.0M adults 21+
New York leans toward flavored gin, imported liqueurs and single barrel bourbon.
Based on Iowa; its group checked in Pennsylvania. Compared with the 50 states and DC.
How to read this
Each score: how closely New York’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks New York among 51 states for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where New York ranks among the 51 states for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual state = the middle of the 50 states and DC.
Tap a bar: the book follows.
Leans in
Tied with: Rye Whiskey
Leans away from
- Spiced RumMore women earning $75k+ than the usual state: 28.6% against 18.2%.50thof 51 states
- Canadian WhiskyMore women earning $75k+ than the usual state: 28.6% against 18.2%.47thof 51 states
- Whiskey LiqueurHigher home values than the usual state: $423,793 against $303,307.46thof 51 states
Tied with: Flavored Rum
New York on the map
New York and its 13 metro areas; tap one to open it.
Did you know?
2ndof 51 statesNew York is among the 2 states where incomes are most unequal: 0.517 here, usual 0.467.
Metros in New York (13)
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.