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Canadian whisky takes a bigger share of spirits sales in the most rural counties: about 2.3 times as much in Iowa.
Solid: seen across Iowa’s 99 counties; whiskey checked in Pennsylvania’s 67.
How to read this
Ranked by how closely each place’s people match the Iowa counties where Canadian whisky sales make up a bigger share of spirits sales. Not a sales figure.
Places: Based on Iowa; its group checked in Pennsylvania.
A hollow dot on the map is a place unlike any Iowa county; its rank is a best estimate.
The dollars: Canadian whisky’s share of spirits dollars in the Iowa counties that hold the top and the bottom quarter of adults on the measure, written as dollars of every $100.
An association between places, not a cause or a sales forecast.
Of every $100 spent on spirits
Of every $100 spent on spirits in Iowa, what goes to Canadian whisky
Who are these two groups?
Most rural: the 66 Iowa counties that hold the quarter of adults in the most rural counties, 9.6 per km² or less, among them Plymouth, Winneshiek and Jackson. Most built-up: the 3 counties at 90.8 per km² or more.
Other people Canadian whisky goes with, and against
where the measure is lowestwhere highestIowa overall $11.07$ of every $100, $8 to $19
+ 3 more
+ 11 more
Tap a row: the dollars, the list and the map follow.
Where Canadian whisky fits, of the 50 states and DC
0 of the 44 metros with 1M+ adults 21+ are in the top fifth for Canadian whisky, so this opens on states.
Most of these states are unlike any Iowa county; read the order as a rough guide.
- 1Wyoming1st of 51 states
- 2Alaska2nd of 51 states
- 3North Dakota3rd of 51 states
- 4South Dakota4th of 51 states
- 5Montana5th of 51 states
Tap a dot or a row to see a place.
What this means for you
Supplier
Look first at markets with more rural than the usual metro (53.4 per km²). Among the top-ranked large metros that do: Riverside 47.0 per km².
Distributor
The ranked markets are those whose people look most like the Iowa counties where Canadian whisky sales make up more of whiskey sales. Iowa sales only; an association between places, not a cause or a sales forecast.
Did you know?
$46.2M$46.2M of Canadian whisky sold in Iowa in 12 months (Oct 2025 to Sep 2026).
Whiskey’s $32.31 of every $100
@@CH:j31@@Each style links to its own answer.
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Related
What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.
How the dollars are made: the category’s share of spirits dollars in the Iowa counties that hold the top quarter and the bottom quarter of adults on a measure, written as dollars of every $100.