All markets/California29.1M adults 21+
California leans toward blended Scotch, aged and dark rum and imported dry gin.
Based on Iowa; its group checked in Pennsylvania. Compared with the 50 states and DC.
How to read this
Each score: how closely California’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks California among 51 states for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where California ranks among the 51 states for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual state = the middle of the 50 states and DC.
Tap a bar: the book follows.
Leans in
Tied with: Rye Whiskey
Leans away from
- Whiskey LiqueurHigher home values than the usual state: $734,687 against $303,307.47thof 51 states
- Spiced RumMore women earning $75k+ than the usual state: 28.3% against 18.2%.47thof 51 states
- Canadian WhiskyMore women earning $75k+ than the usual state: 28.3% against 18.2%.44thof 51 states
California on the map
California and its 25 metro areas; tap one to open it.
Did you know?
3rdof 51 statesCalifornia is among the 3 states where home values are highest: $734,687 here, usual $303,307.
Metros in California (25)
Ask BevGenie. See which California accounts match your book.
Free for 15 days. No credit card.
What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.