All markets/Maryland4.6M adults 21+
Maryland leans toward bourbon, single barrel bourbon and bottled-in-bond bourbon.
Based on Iowa; its group checked in Pennsylvania. Compared with the 50 states and DC.
How to read this
Each score: how closely Maryland’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks Maryland among 51 states for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where Maryland ranks among the 51 states for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual state = the middle of the 50 states and DC.
Tap a bar: the book follows.
Leans in
Tied with: Flavored Gin
Leans away from
- Flavored RumMore professional jobs than the usual state: 50.5% against 41.1%.50thof 51 states
- Spiced RumMore women earning $75k+ than the usual state: 33.0% against 18.2%.49thof 51 states
- Canadian WhiskyMore women earning $75k+ than the usual state: 33.0% against 18.2%.46thof 51 states
Tied with: Liqueurs and Cordials
Maryland on the map
Maryland and its 6 metro areas; tap one to open it.
Did you know?
2ndof 51 statesMaryland is among the 2 states where women earning $75k+ are most common: 33.0% here, usual 18.2%.
Metros in Maryland (6)
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.