All markets/Minnesota/Rochester, MN167,000 adults 21+
Rochester, MN leans toward bottled-in-bond bourbon, bourbon and RTD cocktails.
Based on Iowa; its group checked in Pennsylvania. Compared with the 387 US metro areas.
How to read this
Each score: how closely Rochester’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks Rochester, MN among 387 metros for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where Rochester ranks among the 387 metros for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual metro = the middle of the 387 US metro areas.
Tap a bar: the book follows.
Leans in
Tied with: RTD Cocktails
Leans away from
- Flavored RumMore professional jobs than the usual metro: 50.8% against 39.0%.367thof 387 metros
- Cognac and Imported BrandyMore professional jobs than the usual metro: 50.8% against 39.0%.366thof 387 metros
- American LiqueursHigher income per person than the usual metro: $50,884 against $39,171.365thof 387 metros
Rochester, MN on the map
Rochester, MN among the 387 US metro areas.
Did you know?
2ndof 387 metrosRochester, MN is among the 2 metros where education and health jobs are most common: 44.0% here, usual 24.2%.
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.