All markets/Missouri/Illinois/Cape Girardeau, MO-IL71,000 adults 21+
Cape Girardeau sits near the middle for most spirits; Canadian whisky and spiced rum rank highest.
Based on Iowa; its group checked in Pennsylvania. Compared with the 387 US metro areas.
How to read this
Each score: how closely Cape Girardeau’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks Cape Girardeau among 387 metros for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where Cape Girardeau ranks among the 387 metros for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual metro = the middle of the 387 US metro areas.
Tap a bar: the book follows.
Leans in
Leans away from
- Irish WhiskeyFewer men earning $75k+ than the usual metro: 24.4% against 29.0%.341stof 387 metros
- Blended ScotchFewer households earning $100k+ than the usual metro: 30.9% against 34.9%.341stof 387 metros
- Cognac and Imported Brandy339thof 387 metros
Cape Girardeau on the map
Cape Girardeau among the 387 US metro areas.
Did you know?
47thlowest of 387 metrosCape Girardeau is among the 47 metros where the most rural counties: 19.3 per km² here, usual 53.4 per km².
Ask BevGenie. See which Cape Girardeau accounts match your book.
Free for 15 days. No credit card.
What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.