All markets/North Carolina/Rocky Mount, NC108,000 adults 21+
Rocky Mount leans toward American liqueurs, schnapps, American and Tennessee whiskey.
Based on Iowa; its group checked in Pennsylvania. Compared with the 387 US metro areas.
How to read this
Each score: how closely Rocky Mount’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks Rocky Mount among 387 metros for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where Rocky Mount ranks among the 387 metros for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual metro = the middle of the 387 US metro areas.
Tap a bar: the book follows.
Leans in
Leans away from
- Bottled-in-Bond BourbonFewer households earning $100k+ than the usual metro: 26.1% against 34.9%.360thof 387 metros
- American Dry GinLower income per person than the usual metro: $32,902 against $39,171.359thof 387 metros
- BourbonFewer professional jobs than the usual metro: 30.6% against 39.0%.354thof 387 metros
Rocky Mount on the map
Rocky Mount among the 387 US metro areas.
Did you know?
10thof 387 metrosRocky Mount is among the 10 metros where production and transport jobs are most common: 22.6% here, usual 13.6%.
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.