All markets/Alabama/Montgomery, AL282,000 adults 21+
Montgomery sits near the middle for most spirits; American liqueurs and Tennessee whiskey rank highest.
Based on Iowa; its group checked in Pennsylvania. Compared with the 387 US metro areas.
How to read this
Each score: how closely Montgomery’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks Montgomery among 387 metros for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where Montgomery ranks among the 387 metros for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual metro = the middle of the 387 US metro areas.
Tap a bar: the book follows.
Leans in
Leans away from
- American Dry GinFewer education and health jobs than the usual metro: 21.4% against 24.2%.323rdof 387 metros
- Single Barrel BourbonMore households earning under $25k than the usual metro: 19.5% against 15.3%.307thof 387 metros
- Flavored RumFewer men among earners than the usual metro: 24.2% against 27.6%.293rdof 387 metros
Montgomery on the map
Montgomery among the 387 US metro areas.
Did you know?
5thlowest of 387 metrosMontgomery is among the 5 metros where men are a smaller share of adults: 46.3% here, usual 48.9%.
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.