All markets/Nebraska/Lincoln, NE246,000 adults 21+
Lincoln leans toward flavored gin, single malt Scotch and aged and dark rum.
Based on Iowa; its group checked in Pennsylvania. Compared with the 387 US metro areas.
How to read this
Each score: how closely Lincoln’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks Lincoln among 387 metros for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where Lincoln ranks among the 387 metros for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual metro = the middle of the 387 US metro areas.
Tap a bar: the book follows.
Leans in
Leans away from
- Tennessee WhiskeyMore bachelor's degrees than the usual metro: 41.4% against 31.0%.330thof 387 metros
- Whiskey LiqueurMore bachelor's degrees than the usual metro: 41.4% against 31.0%.312thof 387 metros
- American LiqueursFewer adults aged 45-64 than the usual metro: 29.9% against 33.1%.303rdof 387 metros
Lincoln on the map
Lincoln among the 387 US metro areas.
Did you know?
20thof 387 metrosLincoln is among the 20 metros where men are a larger share of earners: 31.7% here, usual 27.6%.
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.