All markets/Colorado/Denver-Aurora-Centennial, CO2.3M adults 21+
Denver leans toward single malt Scotch, bottled-in-bond bourbon and RTD cocktails.
Based on Iowa; its group checked in Pennsylvania. Compared with the 387 US metro areas.
How to read this
Each score: how closely Denver’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks Denver among 387 metros for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where Denver ranks among the 387 metros for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual metro = the middle of the 387 US metro areas.
Tap a bar: the book follows.
Leans in
Tied with: RTD Cocktails
Leans away from
- American LiqueursHigher income per person than the usual metro: $58,000 against $39,171.379thof 387 metros
- Tennessee WhiskeyMore bachelor's degrees than the usual metro: 49.4% against 31.0%.377thof 387 metros
- Flavored RumMore professional jobs than the usual metro: 50.6% against 39.0%.377thof 387 metros
Tied with: Schnapps, American
Denver on the map
Denver among the 387 US metro areas.
Did you know?
11thof 387 metrosDenver is among the 11 metros where women earning $75k+ are most common: 30.8% here, usual 15.5%.
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.