All markets/North Carolina/South Carolina/Charlotte-Concord-Gastonia, NC-SC2.0M adults 21+
Charlotte leans toward flavored gin, Irish whiskey and mezcal.
Based on Iowa; its group checked in Pennsylvania. Compared with the 387 US metro areas.
How to read this
Each score: how closely Charlotte’s people match the Iowa counties where that drink’s sales make up a bigger share of spirits sales. Not a sales figure.
Each row ranks Charlotte among 387 metros for one category. It does not compare categories with each other.
Beside each category is the Census measure the model leans on most for it here.
Each category’s standing comes from a model fitted to Iowa county sales on public Census measures only, checked in Pennsylvania for its group; only the 8 spirits groups and the 24 subcategories that passed are ranked.
An association between places, not a cause or a sales forecast.
The whole book: 32 ranked categories
Show all 32Show the top 8 and bottom 3
Each dot is where Charlotte ranks among the 387 metros for that category, on the scale printed above its block. Point at a row to see it on the map; click to read it.Tap a row to read it.
Who lives here
The usual metro = the middle of the 387 US metro areas.
Tap a bar: the book follows.
Leans in
Tied with: 100% Agave Tequila
Leans away from
- Flavored RumMore professional jobs than the usual metro: 44.4% against 39.0%.359thof 387 metros
- Canadian WhiskyMore women earning $75k+ than the usual metro: 21.6% against 15.5%.342ndof 387 metros
- Whiskey LiqueurHigher home values than the usual metro: $356,397 against $260,198.329thof 387 metros
Charlotte on the map
Charlotte among the 387 US metro areas.
Did you know?
12thlowest of 387 metrosCharlotte is among the 12 metros where service jobs are least common: 13.5% here, usual 17.0%.
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What this rests on
County sales by category in Iowa (99 counties, Oct 2025 to Sep 2026), checked in Pennsylvania (67 counties, Jul 2024 to Jun 2025), plus Census ACS 2024 5-year. An association between places, not a cause or a sales forecast.